Workshop: Building a sustainable advertising environment in the digital age

THURSDAY 12 OCTOBER 2017, 07:45-09:10

THE HOTEL, BRUSSELS

marketing and advertising

In April this year, the European Parliament’s Committee on Culture and Education voted to amend the proposal for an updated EU Audiovisual Media Services Directive (AVMS), the aim of which is to balance competitiveness and consumer protection across the European market. As well as covering broadcast content, the proposal looks at online platforms as well. However the amendments have met with mixed responses from stakeholders, especially in the area of commercial communications.

On the morning of October 12th, as part of the IIC Annual Conference programme, the IIC organised a workshop to look at the issues raised when creating a sustainable and responsible advertising policy framework in a digital environment, with a particular emphasis on advertising which targets minors, such as food and drink advertising and gender discrimination.

This was a unique opportunity to share perspectives and insights from industry and policy makers and engage in meaningful exchanges, under the Chatham House Rule.

The summary report from last year’s meeting at IIC Bangkok which considered the progress made on the 2014 APEC Action Agenda on Advertising Standards and Practice Development, and considered regulatory practice in various jurisdictions can be read here.

Programme

07:45 Registration and breakfast

08:00 Introductory Remarks
Dorothy Attwood, Senior Vice President of Global Public Policy, The Walt Disney Company

08:05 Building trust in a sustainable advertising framework in the digital age

Panellists
The advertisers’ voice/international: Will Gilroy, ‎Director of Public Affairs & Communications, The World Federation of Advertisers (WFA)
Consumer voice: Shahriar Coupal, Director of Advertising Policy and Practice, Advertising Standards Authority Ltd / Committees of Advertising Practice Ltd
The regulator’s view: Manish Tewari, National Spokesperson, Indian National Congress; Former Union Minister for Information and Broadcasting, Government of India

09:10 Close

Confirmed Speakers