International Institute of Communications

Shaping the policy agenda: TELECOMMUNICATIONS • MEDIA • TECHNOLOGY
Tel:+44 (0)20 8544 8076
Fax:+44 (0)20 8544 8077

social twitter sm  social linkedin sm  social youtube sm  social facebook sm

Put Consumers First

Put Consumers First

The recent global rise of law and regulation on data protection has elevated the issue to a high level of public scrutiny and industry engagement. As a result, the time is ripe for the establishment of baseline standards within and across jurisdictions for a set of ethical commercial practices in the collection, use and distribution of people’s information.

The advertising and marketing technology industry plays a unique role in these discussions because our businesses rely on accessing consumer data to construct and deliver advertising that is relevant and effective for publishers, advertisers and marketers. Doing that in a way that all consumers can embrace and trust is our responsibility. Today, in the eyes of many consumers and policymakers, we are falling short. What to do? 

Download this article (PDF)

Stay up to date with the IIC

Tell us how you'd like to stay informed about events, interviews and more from the IIC. 

My IIC Preferences