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Voyage of discovery

Jean-Pierre Blais reports from Canada on ‘discoverability’ and the paradox of finding good television content in an age of seeming abundance

Voyage of discovery

 Experts debate discoverabilty at one of the CRTC's 'pre-events'

What's on? Until very recently, the answer to that question – the television viewer's nightly dilemma – was simply resolved. A quick scan through the channels or a few moments spent leafing through the television guide of a daily newspaper revealed everything the average TV watcher needed to know about the next few hours of his or her evening.

The viewer's nightly dilemma is now much more complicated. Given the abundance of audiovisual content that exists on conventional and digital media, viewers can watch virtually anything they want at any time they want and on any device they want. This fact presents an interesting problem for viewers: What should I choose? And how do I find it? The viewer's dilemma becomes the challenge of creators and distributors of audiovisual content.

Let's talk TV

 

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