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Europe’s Audiovisual Media Services Directive set for major update

The European Commission has proposed an updated Audiovisual Media Services Directive (AVMSD) that "reflects the new approach of the Commission towards online platforms – like online marketplaces, search engines, payment systems, social media, video and content-sharing sites. Since the launch of the digital single market strategy in May 2015, the Commission has undertaken a comprehensive assessment of the social and economic role of these new players and has concluded that a 'one-size-fits-all' approach was not appropriate Based on this approach, the Commission will look at each area where it can act, from telecoms to copyright rules, to address any specific problems in a future-proof way for all market players." Among the proposals are responsible video-sharing platforms that organise and tag a large quantity of videos to protect minors from harmful content and protect all citizens from incitement to hatred; a stronger role for audiovisual regulators – the directive will ensure they are "truly independent from governments and industry" (and the role of the European Regulators Group for Audiovisual Media Services (ERGA), will be set out in EU legislation); and more European creativity – the Commission wants TV broadcasters to continue to dedicate at least half of viewing time to European works and will oblige on-demand providers to ensure at least 20% share of European content in their catalogues. These and other proposed measures are detailed at
France and Germany join forces on big data and competition

  • Monday, 27 June 2016

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