US seeks to modernise children’s broadcasting rules
The US FCC is proposing to modernise children’s TV rules in a move that is needed now more than ever, according to an article in the Washington Examiner. “So-called ‘Kid-Vid’ regulations were first introduced in 1990 when Congress passed the Children’s Television Act. It required that broadcasters air education and informational programming for children. The FCC gradually defined Kid-Vid to require that broadcasters air an average of 3 hours per week of educational and informational programming that is regularly scheduled, 30 minutes in length, and aired between 7 am. and 10 pm. Kid-Vid regulations are outdated and create more negative consequences than benefits.” The article says Kid-Vid killed short and infrequent programming, such as programmes acclaimed for tackling controversial or socially relevant issues of interest to children and teens from teen drug use and pregnancy to divorce and suicide. Even though popular, they did not meet the 30-minute and regularly-scheduled programming requirements. The FCC proposes eliminating these length and frequency requirements to reinvigorate the creation of new children’s broadcast programming options. The mandated 7:00 am to 10:00 pm timeframe is primetime for programming but no longer makes sense as a regulation, and the FCC will explore whether a mandated time frame is needed at all, and proposes streamlining children’s television reporting requirements including shifting to annual filings, instead of quarterly filings. Read more and FCC fact sheet on the proposal at here.
- Monday, 25 June 2018