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European media report studies pluralism

The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has published a study, “Media ownership, market realities and regulatory responses”, which asks how European and national legislation can protect media pluralism, whether this be in the form of a multitude of operators making available a large variety choice of programming, or ensuring the transparency of the financing and ownership structures of the various media providers. It begins with a “state of the art” focus on European media markets. The authors look at parameters such as audience shares of media groups in the broadcast markets, for example, and the concentration of the pay-TV/distribution markets. The report cites a “major process of consolidation” and underlines that the major pan-European media groups are increasingly present in markets among the value chain of audiovisual works. The authors then examine European legislation aimed at ensuring media diversity. They distinguish between “editorial competition” (of thoughts and information) and “economic competition” (related to promoting a competitive and innovative environment). One of the greatest challenges for EU media law at present is the increasing convergence or “amalgamation of previously separated media sectors”. The next chapter cites the Media Pluralism Monitor as an instrument to measure media pluralism, which was created by the Centre for Media Pluralism and Media Freedom at the European University Institute, Florence. There are also country case studies. The authors conclude that “this brave new world of low-cost publishing of content via the internet does not, per se, guarantee media pluralism”. Read more

  • Wednesday, 22 February 2017

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