International Institute of Communications

Shaping the policy agenda: TELECOMMUNICATIONS • MEDIA • TECHNOLOGY
Tel:+44 (0)20 8544 8076
Fax:+44 (0)20 8544 8077

social twitter sm  social linkedin sm  social youtube sm  social facebook sm

Critics say Europe’s e-privacy regulation will cut revenues

Joint IIC - Italian Chapter and Agcom workshop

On the heels of the EU’s General Data Protection Regulation (GDPR), Europe is gearing up for its next big privacy push, this time taking aim at data collection within messaging apps. But critics contend the proposed law goes too far, potentially stifling innovation and hurting profits, according to an article in OWI Insight. “While Europe waits to see how GDPR and fines for violations might shake out, the EU is working on a follow-up to the 2002 ePrivacy Directive, also known as the ‘cookie law’. Presently said to take effect in late 2018 or early 2019, the new EU ePrivacy Regulation, or ePR, aims to treat online messaging applications with the same rules and regulations that apply to voice and text message services through wireless carriers.” Traditional voice calls and SMS messages are governed by laws that prevent carriers from collecting data or putting tracking information on messages. Lawmakers in the EU believe so-called over the top messaging clients, like WhatsApp and Skype, should be governed by those same rules. “But the law, which was approved by the European Parliament last fall and remains under review by the Council of the European Union, would also apply to applications where messaging is a feature of a larger platform. Critics contend that the changes will reduce the revenue from electronic communications by 30%, or more than €550 billion. Because the law would affect all companies that do business in the EU, a consortium of companies — including Google, Facebook, AT&T, Comcast and Intel — have publicly opposed ePR, saying it will extend beyond the technology sector and hurt the EU economy. Many of those same companies tried unsuccessfully to block GDPR, which took effect in May.” Read more

  • Monday, 25 June 2018

Stay up to date with the IIC

Tell us how you'd like to stay informed about events, interviews and more from the IIC. 

My IIC Preferences

Follow us on Twitter