Ofcom moves to help small businesses choose broadband
UK businesses will receive more accurate and reliable information on broadband speeds before they sign up to a contract, under new protections that have come into force. As part of a new Ofcom Code, providers also have to commit to resolve any problems that businesses have with broadband speeds effectively, and allow customers to exit their contract at any point if speeds fall below a minimum guaranteed level. Ofcom research found that some businesses, particularly SMEs, were confused about how the ‘actual’ speed of their broadband service compared to the ‘headline’ maximum speed used in advertising. Not all providers were giving personalised speed estimates to businesses during the sales process, the study found, while a fifth (20%) of SMEs were not satisfied they were getting the speeds they had paid for.
Under Ofcom’s new code, businesses taking a new broadband service will, for the first time, enjoy a similar level of protection as residential broadband users – whose interests are already safeguarded under an existing code. Read more
- Thursday, 03 November 2016