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Ofcom bringing video-on-demand in-house

The regulation of video-on-demand programme services is being brought fully within Ofcom, the UK regulator, to sit alongside its regulation of broadcast content. The move follows an Ofcom review to “ensure regulation of broadcast and on-demand content remains as effective and efficient as possible for the benefit of consumers, audiences and industry”. The review included the current co-regulatory arrangements for video-on-demand services. These can include catch-up TV and on-demand services on the TV and the internet. Ofcom designated the Authority for Television On Demand (ATVOD) in 2010 as a co-regulator to take the lead in regulating editorial content for video-on-demand services. Following the review, Ofcom has decided that acting as sole regulator for video-on-demand programmes is a more effective model for the future than having two separate bodies carrying out this work. http://bit.ly/1RJFhtO

  • Monday, 23 November 2015

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