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Ex-EU commissioner Kroes joins Uber as adviser

Uber, the disruptive taxi-booking operator, has recruited a host of senior advisers including former European commissioner Neelie Kroes to help it navigate the myriad political and regulatory roadblocks it faces around the world, reports the Financial Times. "Kroes, a former competition and telecoms regulator, was a vocal proponent for Uber while in office and a well-known critic of efforts to ban the company in countries including Germany. She will now join a new public policy advisory board to help Uber fend off such challenges. Its other members range from Ray LaHood, former US transport secretary, to Princess Reema Bandar al-Saud, an advocate for women's employment and mobility in Saudi Arabia." In an interview with the Financial Times, Kroes said that Uber still had plenty to learn. "Uber needs to communicate in a very different way ... They have to take into account that there are still differences in culture," she said. "Don't think that everybody is attacking you." Read More

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