Created in 1997, the Italian Chapter, together with the other national chapters, plays a central role in the life of the Institute, offering its own contribution to the pursuit of the goals of the IIC. On the one hand it aims to take advantage of the IIC as a worldwide organization, to make available to its members an international network of decision makers, regulators and scholars and thus contribute to increase the culture of communication in Italy. On the other hand, through the presence in the Chapter of important members in the communications sectors in Italy, it aims to create targeted initiatives of great relevance, in order to broaden the membership base and act as an important reference point both for the Italian professionals as well as for the IIC as a whole. The Italian Chapter is kept alive thanks to the initiative and the contribution of individual members and some of the major national institutions and companies.
Past President – Franco Morganti
Current President – Augusto Preta
Augusto Preta
Economist and market analyst Augusto Preta is a strategy and policy consultant, with extensive digital media and consumer market knowledge. As the founder and the CEO of ITMedia Consulting, he has worked for over 30 years for major international companies and institutions. Professor of Media Economics, he is frequently invited as a speaker at major conferences around the world and also is the author of many books and essays including “Content economics” and “TV and relevant markets”. He is a Director of the IIC and President of the Italy Chapter.
