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14th December 2021

IIC Italy Chapter Webinar: Insights for a balanced regulation: considering platforms benefits and protection needs

Chapter event, Virtual Event

Tuesday 14 December 2021
Start time: 14h30 (CEST)

This joint event of the IIC Italian Chapter and Agcom (the Italian Communications Regulatory Authority) aims to explore the benefits produced by the digital ecosystem and, in particular, by the rise of online platforms, beyond the immediate and obvious new business models and commercial offerings. This line of inquiry stems from a conviction that any regulation of the digital environment must be proportionate, i.e. able to balance fundamental rights and freedoms, without affecting the technological development and economic growth of platforms. In this respect, it is crucial to recognise platforms’ complexity and their double-edged nature: on the one hand, online platforms raise concerns; on the other hand, the benefits of their services, both for the individual and for the community, are undeniable. Therefore, as well as identifying the problems generated by or associated with each type of service, the positive aspects of online platforms should be highlighted.

Although the very notion of “benefit” varies according to geo-cultural, societal and political contexts, the conference focuses on a particular typology of occurrences: second order effects, also called “side effects”. These are positive externalities, i.e. unintended or unexpected outcomes – albeit positive and desirable – produced by the mass diffusion of a specific service, which was originally designed for other purposes. While the direct benefits of online services are obvious and immediately observable, the indirect benefits are more difficult to identify, but nevertheless, crucial to consider when exploring targeted and proportionate remedies to their equally readily observable negative externalities.

As an example of indirect benefit, geo-tracking of mobile phone user services, whose widespread use has allowed valuable social effects, such as optimized traffic management with the associated reduction in pollution through decongestion of overloaded thoroughfares.

This example highlights another aspect that is central to understanding the notion of benefit under consideration: the result should go beyond the mere “sum of the parts” e.g. an initial purpose of the geo-tracking service is traffic management and improving individual journey times, however, in addition to the benefit to the individual, the sum of every reduction in journey times is also a reduction in pollution and collectively this has a bigger and arguably more valuable side-effect.

If we transpose this to a different domain, such as dating apps, the “sum of the parts” is represented by a large number of people potentially optimizing their love “mobility”, which in turn might produce a more general and indirect benefit, that of fostering couples of diverse origins (social, cultural, ethnic), and ultimately better integration and social cohesion.

Many of these “benefits” today are only potential, and might in the future be internalized in new business models, but this should not prevent them from being considered.

In conclusion, the event aims explore the indirect benefits (second order positive externalities) arising from specific online services in relation to different fields (Economics, Finance, Labour; Society, Culture, Environment; Law, Democracy, Institutions).


We are delighted to announce that IIC members are invited to speak at this event.

For interested participants, please email before 15 November 2021 with an indication of your preferred discussion panel:

  • Economics, Finance, Labour
  • Society, Culture, Environment
  • Law, Democracy, Institutions

Please kindly note, only successful participants will be notified by the end of November.


Adam Erik Arvidsson (Prof) Professor of Sociology of Cultural and Communicative Processes, Department of Social Science, Università Federico II di Napoli

Professor Adam Erik Arvidsson’s main interest lies with the new forms of cooperation enabled by new media and their economic and political potential.

Professor Arvidsson is author (and co-author) of many articles in the field of digital media. To name but a few, Ethnography of algorithms: The cultural analysis of a sociotechnical construct (2020); Capitalism and the commons (2019); Changemakers. The Industrious Future of the Digital Economy (2019); Introduction to Digital Media (2019); Critical Perspectives on Brand Management (2018); Value and virtue in the sharing economy (2018); Facebook and Finance. On the Social Logic of the Derivative (2016); Brand Public (2016); Crowds and value. Italian Directioners on Twitter (2015).

Augusto Preta (Dr) President, IIC Italian Chapter; CEO, ITMedia Consulting

Augusto Preta is a consultant, economist and market analyst, with long-established experience in the field of content media and digital markets. As Founder and CEO at ITMedia Consulting, he has assisted and advised for almost 30 years, public institutions, authorities and major companies in media, telecommunications and the internet industries.

Mr Preta is Member of the SIE (Società Italiana degli Economisti).  He has been a visiting professor on Media Economics at Urbino University, Sassari University e Università Cattolica di Milano for almost 20 years, and has been involved in many research projects, writing influential papers and cooperating with organisations such as: Aspen Institute, European Law and Economics Society, Luigi Einaudi Foundation. He is author of “Economia dei contenuti” (2008) and “TV and relevant markets” (2013). He co-authored with Gerard Pogorel the Fondation Robert Schuman research report  “Convergence in Media and Telecom in face of Covid-19” (2020).

Mr Preta is a member of the IIC Board of Directors and President of the Italian Chapter.


Carolina Bandinelli (Prof) Associate Professor in Media and Creative Industries, Warwick's Centre for Media Cultural and Policy Studies

Professor Carolina Bandinelli is Associate Professor in Media and Creative Industries at Warwick’s Centre for Media Cultural and Policy Studies.

Professor Bandinelli is concerned with emerging forms of subjectivity and sociality in the digital culture industries, her monograph Social entrepreneurship and Neoliberalism: Making Money While Doing Good, is published by Rowman and Littlefield International (2020).

At present, Professor Bandinelli is researching digital cultures of love.

Damian Tambini (Prof) Associate Professor, Department of Media and Communications at LSE and Programme Director for the MSc Media and Communications (Governance)

Dr Tambini is an expert in media and communications regulation and policy, and active in policymaking as well as academic research. He is frequently called to give evidence to parliamentary committees and provide formal and informal policy advice to government and international organisations. From 2014-2015 he served on the UK Government Expert Panel advising on the value of electromagnetic spectrum. He was called to give evidence to the Leveson Inquiry in 2012, and from 2009-2010 he served on the Communications Consumer Panel, a non-executive role at the communications regulator Ofcom. He has advised the European Commission and served on several expert groups for the Council of Europe.

Dr Tambini was inaugural Director of the LSE Media Policy Project between 2010 and 2018. From June 2002-August 2006 Dr Tambini was Head of the Programme in Comparative Media Law and Policy at Oxford University. Before that he was director of the IPPR Media Policy Project (1999-2002), Postdoctoral Fellow at Nuffield College, Oxford (1998). Lecturer, Humboldt University, Berlin (1997-8), and researcher at the European University Institute, Florence, Italy (PhD 1996).

Dr Tambini’s research interests include media and telecommunications policy and democratic communication. He is the author of many articles on media and communications regulation and policy and author/ editor of several books. His most recent book is ‘Media Freedom’ published by Polity Press in 2021. He co-edited ‘Regulating Big Tech. Policy Responses to Digital Dominance’ (Oxford University Press 2021) and ‘Digital Dominance: The Power of Google, Amazon, Facebook and Apple.’ (Oxford University Press 2018). He co-wrote ‘Codifying Cyberspace’ (Routledge, 2008), co-edited ‘Cyberdemocracy’ (Routledge 1998) and ‘Citizenship, Markets, and the State’ (Oxford University Press 2000). Other publications include: ‘Nationalism in Italian Politics’ (Routledge 2001), ‘Collective Identities in Action: Theories of Ethnic Conflict’ (Ashgate, September 2002); ‘New News: Impartial Broadcasting in the Digital Age’ (edited by D. Tambini and J. Cowling, IPPR 2002) and ‘Privacy and the Media’ (IPPR, December 2003).

Elia Cornelio Marí (Dr) Assistant Professor in Communication, Universidad Juárez Autónoma de Tabasco, Mexico

Dr Elia Cornelio Marí is assistant professor in communication at the Universidad Juárez Autónoma de Tabasco, Mexico.

Dr Cornelio Marí specialises in television studies. Her most recent publications focus on the original productions of Netflix for Mexico, and on the reception of dubbed television by international audiences.

Currently, Dr Cornelio Marí is leading a research project about binge-watching among university students.

Dr Cornelio Marí holds a PhD in Communication, Technology and Society by Sapienza University of Rome, and a M.A. in Media Studies by the University of Texas at Austin.

Elisa Giomi (Prof) Commissioner, Autorità per le Garanzie nelle Comunicazioni (AGCOM)

Elisa Giomi is an Associate Professor at Roma Tre University, Department of Philosophy, Communication and Performing Arts, where she teaches Sociology of Media and Communication, Television Narrative, and Advertising. She coordinates the Media and Communication module of the MA in Gender and Political Studies.  Ms Giomi also the MA course in Cultural Leadership Research, a double postgraduate degree programme (University of Groningen and Roma Tre University).

Ms Giomi is the author of more than 50 publications for major Italian and international publishers and for Italian and foreign peer-reviewed journals.

Ms Giomi has coordinated national and international scientific projects aimed at studying the media and identifying good practices in the sector, on behalf of various bodies and institutions including: European Parliament, EJC-European Journalism Center, EIGE-European Institute for Gender Equality.  She has coordinated television content analysis projects on behalf of Italian broadcasters, including monitoring the representation of women in public programming.

Ms Giomi collaborates with the parliamentary commission of enquiry on feminicide, as well as on all forms of gender-based violence; she is a member of the board of the “Gender Studies” Section of the AIS-Italian Association of Sociology and of the magazine “AG. About Gender. International Journal of Gender Studies”.

By decree of the President of the Republic, sMs Giomi was appointed on 15 September 2020 as a member of the Board of Authority for Guarantees in Communications.

She is the Agcom Representative in the Italian Chapter of the IIC International Institute of Communications.

Giacomo Lasorella President, Autorità per le Garanzie nelle Comunicazioni (AGCOM)

Giacomo Lasorella is, since October 2, 2020, President of Autorità per le Garanzie nelle Comunicazioni (AGCOM), the independent Italian regulatory Authority in charge of electronic communications, media and postal services.

A lawyer and expert in legislation and in parliamentary procedure, Mr Lasorella has been Deputy Secretary General of the Italian Chamber of Deputies, and he has held for many years the responsibility to assist the President and the vice Presidents of the Chamber of Deputies in conducting the work of the Assembly.

In his long career as parliamentary officer (to which he was appointed after an official public contest), he was also Secretary of the Communication Parliamentary Commission and responsible of the staff to the Parliamentary Commission on radio and television services.

Mr Lasorella is a contract Professor of parliamentary law at the University of Tor Vergata in Rome, and he is author of many publications on parliamentary and constitutional law published in relevant academic journals.

Giacomo Lev Mannheimer Head of Government Relations and Public Policy , Southern Europe, TikTok

Giacomo Lev Mannheimer is Head of Government Relations and Public Policy, Southern Europe, TikTok.

Prior to joining TikTok, Mr Lev Mannheimer has worked in tech companies, politics, and consultancy and is also a Research Fellow at Istituto Bruno Leoni think tank, a member of the board at Forum Economia Innovazione and the scientific director of the Metropolitan Observatory of Milan.

Mr Lev Mannheimer holds a degree in law from the University of Milan and a masters in international political economy from the University of Kent.

Johan Keetelaar Director Public Policy, Head of Connectivity and Access EMEA, Facebook

Johan Keetelaar joined Facebook as Director Public Policy in 2018. In this role Mr Keetelaar leads Facebook’s Connectivity Policy activities in Europe, Middle-East and Africa.

Prior to joining Facebook, Mr Keetelaar was the Director of Telecommunications, Post and Transport and Director Competition at the Authority for Consumers & Markets (ACM) and a member of BEREC.

Before the launch of the ACM in 2013 Mr Keetelaar worked at the Netherlands Independent Post and Telecommunications Authority (OPTA) as Director Markets. Prior to that in the telecommunications and aviation industry for almost ten years.

Mr Keetelaar holds an MSc. in Econometrics from the University of Amsterdam.

Laura Aria Commissioner, Autorità per le Garanzie nelle Comunicazioni (AGCOM)

Laura Aria graduated in Political Science from Sapienza University of Rome.

Ms Aria spent part of her professional career at the Italian Ministry of Communications, dealing with public broadcasting and electronic communications (1998-2004).

From 2004 to 2018 Ms Aria worked at the Italian Communications Authority (AGCOM) where she held the position of Director of Services and Departments related to the regulation and supervision of the audiovisual, multimedia and political communication networks, services and content sectors. She also served as AGCOM’s Director of Legal Service, interim Secretary-General and Deputy Secretary-General.

From 2019 to 2020 she took the position of general manager at the Directorate General for Business Incentives at the Italian Ministry of Economic Development.

Ms Aria has been a member of various committees on new information and communication technologies and on the experimentation of digital terrestrial television broadcasts and interactive services.

Ms Aria has written on radio and television and electronic communications.

By decree of the President of the Republic, on 15 September 2020, she was appointed as AGCOM’s Member.

Maja Cappello Head of the Department for Legal Information, European Audiovisual Observatory

Maja Cappello joined the European Audiovisual Observatory, part of the Council of Europe in Strasbourg, as Head of the Department for Legal Information in 2014. Set up in 1992, the Observatory’s mission is to gather and diffuse information on the audiovisual industry in its 41 member states.

Ms Cappello is member of the Italian Superior Council for Cinema and Audiovisual since 2017 and since 2020 she is also member of the Advisory Board of the European Digital Media Observatory (EDMO).

Before joining the Observatory, Ms Cappello worked for the Italian regulator AGCOM from 1998 and was Head of AGCOM’s Digital Rights Unit of the Media Services Directorate. Ms Cappello was also Vice President of EPRA (European Platform of Regulatory Authorities) from 2011 to 2014.

Ms Cappello is author of articles and speeches in the areas of audiovisual media services, media pluralism, copyright and consumer protection and holds an LLM in EU law and a PhD in European social law after graduating in Law in 1994.

Roberto Viola (Dr) Director General, DG CONNECT (Directorate General of Communication, Networks, Content and Technology), European Commission

Roberto Viola is Director-General of DG CONNECT (Directorate General for Communication Networks, Content and Technology) at the European Commission.

Dr Viola was the Deputy Director-General of DG CONNECT, European Commission from 2012 to 2015. He served as Chairman of the European Radio Spectrum Policy group (RSPG) from 2012 to 2013, as Deputy Chairman in 2011 and Chairman in 2010. He was a member of the BEREC Board (Body of European Telecom Regulators), and Chairman of the European Regulatory Group (ERG). He held the position of Secretary General in charge of managing AGCOM, from 2005 to 2012. Prior to this, he served as Director of Regulation Department and Technical Director in AGCOM from 1999 to 2004.

From 1985 to 1999 he served in various positions including Head of Telecommunication and Broadcasting Satellite Services at the European Space Agency (ESA).

Dr Viola holds a Degree in Electronic Engineering and a Masters in Business Administration (MBA).

Event details
14th December 2021
Online Meeting
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