Backlash risks growth ambitions in India
The new privacy policy announced by WhatsApp continues to create headaches for the company as it battles mistrust globally, reports Reuters. The new policy requires users to allow the sharing of their data with Facebook and other group companies, but the backlash in India, WhatsApp’s largest market, has forced the platform to respond with an advertising campaign promising respect for its users’ privacy. Facebook has invested heavily in India as part of a project to develop WhatsApp’s digital payments service for small retailers. The policy change does not affect the payment service, but users switching to other services like Telegram could be a setback, says the news site.
The new privacy policy announced by WhatsApp continues to create headaches for the company as it battles mistrust globally, reports Reuters.
- Region:
- Asia Pacific
- Series:
- Regulatory Watch
