INTERMEDIA

FOLLOW THIS

12.12.2018
Share this

By Stuart Cunningham

Over the past 10 years or so, in the midst of all the cacophony of change we are well familiar with, a new creative industry was born. With my collaborator David Craig, a veteran Hollywood executive now teaching at the University of Southern California Annenberg School for Communication and Journalism, I have been examining the birth and early childhood of what we call social media entertainment. It is peopled by cultural leaders, entertainers and activists most of whom you may be very unfamiliar with... Here are some of them – Hank Green, Casey Neistat, PewDiePie, Tyler Oakley.
We understand social media entertainment to be an emerging industry based on previously amateur creators professionalising and monetising their content across multiple social media platforms to build global fan communities and incubate their own media brands.

Download

Social media entertainment – the kind that has seen huge growth on YouTube and other platforms – needs understanding if there is to be any measured policy response, writes STUART CUNNINGHAM from an Australian perspective.

Intermedia Issue:
Volume 46, Issue 04
Issue Date:
December 2018
Stuart Cunningham Stuart Cunningham Distinguished Professor of Media and Communications, Queensland University of Technology

Volume 46, Issue 04 Features

FUTURE LEADERS 12.11.2019 Tim Hogg
GET THE WHOLE PICTURE 12.11.2019 Tim Hogg
AUCTIONS: SUCCESS OR FAILURE? 20.12.2018 Charley Lewis
View All
Back to the top

The IIC is the world's only policy debating platform for the converged communications industry

We give innovators and regulators a forum in which to explore, debate and agree the best policies and regulatory frameworks for widest societal benefit.

Insight: Exchange: Influence

We give members a voice through conferences, symposiums and private meetings, as well as broad exposure of their differing viewpoints through articles, reports and interviews.

The new website will make it easier for you to gather fresh insights, exchange views with others and have a voice in the debate

Take a look Learn more about our updates
Please upgrade your browser

You are seeing this because you are using a browser that is not supported. The International Institute of Communications website is built using modern technology and standards. We recommend upgrading your browser with one of the following to properly view our website:

Windows Mac

Please note that this is not an exhaustive list of browsers. We also do not intend to recommend a particular manufacturer's browser over another's; only to suggest upgrading to a browser version that is compliant with current standards to give you the best and most secure browsing experience.