Read this quarter’s Intermedia here
Interactivity changes everything' the prophets of convergence once told us. We will move from passive consumers of scheduled TV to active participants in an enhanced interactive universe of websites and video on demand (VoD), they predicted. More recently self-generated content has been added to this list, assuming the all-consuming importance usually accorded to new additions.
DownloadWhat is the 'creative vocabulary' of the new media? Martin Sims attended the IIC UK Chapter event on Interactive Media - Content, Context and Technology in March, and reports.
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