THE NEWSPAPER PERSPECTIVE
"As we all know, newspapers have already created large audiences for their content online and have provided readers with added value features such as email alerts, blogs, interactive
debate, and podcasts. Content is being repurposed to suit the needs of a contemporary audience.
This divergence from the traditional platform of newsprint will continue, indeed accelerate for a while. The same is true of television. Sky has already started putting programmes onto PCs and mobile phones. That old square television box in the corner of the room may soon be dead but the television industry is seizing the opportunities thrown up by the technology revolution."
An extract from a speech given by Rupert Murdoch, chairman and chief executive of News Corporation, delivered to the Annual Livery Lecture at The Worshipful Company of Stationers and Newspaper Makers in London.
- Intermedia Issue:
- Vol 34 Issue 2
- Issue Date:
- April 2006
- Region:
- Europe
