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INTERMEDIA

PREMIUM RATE SERVICES REGULATION

04.12.2019
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PREMIUM RATE SERVICES REGULATION: HOW MUCH, HOW FAR?

PRS cover a wide range of actions, from phone information services, to phone chat services to interaction with a television programmes. This article deals with the interaction with television programmes where viewers are charged by their phone provider to interact or participate. PRS serv- ices, in this context, encourage viewers through the use of on-screen reminders, to call or text a premium rate service; for example competing for an opportunity to appear on Who Wants to be a Millionaire involves a phone call which costs £1.20

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Premium Rate Services (PRS) have become commonplace in today's television programmes, but in recent years as their popularity has increased, they have been the cause of much controversy

Intermedia Issue:
Vol 37, Issue 2
Issue Date:
July 2009
Theme:
Infrastructure and Spectrum

Vol 37, Issue 2 Features

FIRST PERSON 04.12.2019
MICRO-POLICY: A CASE STUDY 04.12.2019
THE BIG PICTURE 04.12.2019
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