The Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPRs) system, although begun and developed through the Bush Administration, though US participation was only announced in July 2012. Acting US Commerce Secretary Rebecca Blank signaled the CBPRs as a key element to facilitate critical crossborder data flows in setting forth a common baseline of voluntary data privacy practices4 for companies doing business among the 21 member countries of APEC and their 2.7 billion consumers.
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Chris Boam, Principal, 40A&M LLC
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