The importance of bundling to the consumer can be seen in these UK data:
• In July 2012 Ofcom, the regulator, reported for the first quarter: o 57 percent of UK consumers purchased electronic communications services as part of a bundle o 19 percent purchased a bundle of fixed voice, broadband, and multichannel TV services o 27 percent purchased a bundle of fixed voice and broadband.
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Gita Sorensen, Director, Berkeley Research Group
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