New: March Intermedia now available  – see more



Share this

By Jeremy Godfrey

Back in the year 2000, I was interviewing prospective telecoms strategy consultants. I asked them what they thought 3G would be used for. Some said video calling. Some talked about watching TV and movies on handsets. Some said purchasing music or checking email on the move. Nobody mentioned anything like WhatsApp, Twitter, Facebook or Snapchat. Nobody mentioned anything like Pokémon Go. Nobody mentioned anything like Google Maps.
This was four years before Apple even began work on the iPhone. So it’s understandable that none of the candidates predicted applications that depended on smartphones with touchscreens, cameras and GPS. But once the smartphone was invented, millions of innovative applications were developed, and some of them have made much impact on people’s lives.
What has enabled this innovation to happen? First, there is a huge market opportunity – there are more than 5 billion end users with connected devices. And second, there are very low barriers for innovators to bring new applications to market – the open internet provides a ready-made global distribution platform. Innovations that create value can rapidly become highly successful and the rewards for successful innovators are high. So, many of the world’s most creative people are motivated to work hard and to take entrepreneurial risks.


We shouldn’t be complacent that the regulatory approaches of today will be enough to support innovators in the era of the internet of things, says JEREMY GODFREY.

Intermedia Issue:
Vol 44, Issue 4
Issue Date:
December 2016
Content: innovation, regulation and markets
Jeremy Godfrey Jeremy Godfrey Chairperson, Competition and Consumer Protection Commission of Ireland (CCPC)

Vol 44, Issue 4 Features

EDITORIAL 18.12.2016
IIC ANNUAL CONFERENCE 18.12.2016 Marc Beishon
EUROPE’S AGENDA 18.12.2016
View All
Back to the top

The IIC is the world's only policy debating platform for the converged communications industry

We give innovators and regulators a forum in which to explore, debate and agree the best policies and regulatory frameworks for widest societal benefit.

Insight: Exchange: Influence

We give members a voice through conferences, symposiums and private meetings, as well as broad exposure of their differing viewpoints through articles, reports and interviews.

The new website will make it easier for you to gather fresh insights, exchange views with others and have a voice in the debate

Take a look Learn more about our updates
Please upgrade your browser

You are seeing this because you are using a browser that is not supported. The International Institute of Communications website is built using modern technology and standards. We recommend upgrading your browser with one of the following to properly view our website:

Windows Mac

Please note that this is not an exhaustive list of browsers. We also do not intend to recommend a particular manufacturer's browser over another's; only to suggest upgrading to a browser version that is compliant with current standards to give you the best and most secure browsing experience.