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Augusto Preta

Augusto Preta

CEO, ITMedia Consulting; Chairman, IIC Italian Chapter

Augusto Preta is a consultant, economist and market analyst, with long-established experience in the field of content media and digital markets. As Founder and CEO at ITMedia Consulting, he has assisted and advised for almost 30 years, public institutions, authorities and major companies in media, telecommunications and the internet industries.

Mr Preta is Member of the SIE (Società Italiana degli Economisti).  He has been a visiting professor on Media Economics at Urbino University, Sassari University e Università Cattolica di Milano for almost 20 years, and has been involved in many research projects, writing influential papers and cooperating with organisations such as: Aspen Institute, European Law and Economics Society, Luigi Einaudi Foundation. He is author of “Economia dei contenuti” (2008) and “TV and relevant markets” (2013). He co-authored with Gerard Pogorel the Fondation Robert Schuman research report  “Convergence in Media and Telecom in face of Covid-19” (2020).

Mr Preta is a member of the IIC Board of Directors and President of the Italian Chapter.

 

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