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Grégoire Polad

Grégoire Polad

Director General, Association of Commercial Television in Europe, Belgium

Grégoire Polad is the head of the Association of Commercial television in Europe (ACT) as of November 2015. The Association of Commercial Television in Europe represents the interests of leading commercial broadcasters throughout the EU and beyond. The ACT member companies are highly regulated and adhere to strict editorial responsibility standards. ACT believes that the healthy and sustainable commercial broadcasting sector has a crucial role to play in sustaining quality news and information whilst reinvesting in the creative and cultural economy.

Mr Polad has been involved in European affairs for more than a decade working in several global and niche consultancies. For ACT, Mr Polad has been the spokesperson for the industry on a number of core files for the media industry, notably media regulation and tackling disinformation in the online space. Mr Polad was a leading member of the Sounding Board on Disinformation convened by the Commission. He works closely with other media sectors, journalists and academia on the issue of disinformation in view of encouraging policies that lead to a more responsible online space.

Prior to working for ACT, he was Managing Partner of True Political Communications where he coordinated the Wider Spectrum Group, a group bringing together eleven pan-European associations including trade unions, employers and viewer organisations.

Mr Polad has also been active on the tech front, representing application developers as Head of European policy for The App Association.

Mr Polad is a former Associate of McKinsey & Co and holds an MBA from NYU Stern School of Business as well as an MSc and BSc from the London School of Economics.

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