New: Meet our members – see more

NEWS

Australia moves to force content payment

21.04.2020
Share this

Platforms will be required to share advertising revenue with domestic firms

Australia is set to become one of the first countries to require digital platforms to pay for the content they use, reports Reuters. Domestic media companies complained that tech giants have too strong a grip on advertising, and talks with Facebook and Google had ‘failed to reach an agreement on a voluntary code’. The Australian Competition and Consumer Commission (ACCC) will now frame a mandatory code of conduct, to include sharing of data, ranking and revenue generated from news. Reuters reports that Facebook has expressed dismay at the government announcement, while Google has said that it will co-operate with the plans. Read more.

Platforms will be required to share advertising revenue with domestic firms. Australia is set to become one of the first countries to require digital platforms to pay for the content they use, reports Reuters. Domestic media companies complained that tech giants have too strong a grip on advertising, and talks with Facebook and Google had ‘failed to reach an agreement on a voluntary code’.

Theme:
Competition Policy
Region:
Asia Pacific
Chapter:
Australia
Series:
Regulatory Watch
You may also like... News
Roundup IIC Industry News July 2022
Round-up of the latest industry news – July 2022 27.07.2022
News
mastercard launch new biometric checkout programme
Round-up of the latest industry news – June 2022 29.06.2022
News
europe's telecoms network costs
Round-up of the latest industry news – May 2022 26.05.2022

Latest

Article
ELIZABETH KAY NYIGOR 01.08.2022
Article
SOPHIE PARKER 01.08.2022
Article
MATTHEW NGUYEN 01.08.2022
Article
EMMA LEECH 01.08.2022
View All
Back to the top

The IIC is the world's only policy debating platform for the converged communications industry

We give innovators and regulators a forum in which to explore, debate and agree the best policies and regulatory frameworks for widest societal benefit.

Insight: Exchange: Influence

We give members a voice through conferences, symposiums and private meetings, as well as broad exposure of their differing viewpoints through articles, reports and interviews.

The new website will make it easier for you to gather fresh insights, exchange views with others and have a voice in the debate

Take a look Learn more about our updates
Please upgrade your browser

You are seeing this because you are using a browser that is not supported. The International Institute of Communications website is built using modern technology and standards. We recommend upgrading your browser with one of the following to properly view our website:

Windows Mac

Please note that this is not an exhaustive list of browsers. We also do not intend to recommend a particular manufacturer's browser over another's; only to suggest upgrading to a browser version that is compliant with current standards to give you the best and most secure browsing experience.