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Facebook criticises ACCC’s adtech investigation

01.04.2021
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Company rejects comparison with Google’s use of data

Facebook has accused the Australian Competition and Consumer Commission (ACCC) of proposals that go beyond the focus of its inquiry, reports ZD.net. The company accuses the commission drawing conclusions which conflate Facebook’s use of data with that of Google. A finding in the report is that ‘the inability of smaller rivals to access the necessary types and volumes of data to compete effectively with Google and Facebook is likely to raise barriers to entry or expansion’.

Unlike Google, Facebook does not sell inventory in the open market, instead using its own systems to sell directly to advertisers. ‘The interim report misconstrues Facebook’s position in relation to access to data without undertaking proper inquiry or consultation’, the company says in its submission, concluding that the inquiry requires ‘more consideration, analysis and stakeholder engagement’. 

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Facebook has accused the Australian Competition and Consumer Commission (ACCC) of proposals that go beyond the focus of its inquiry, reports ZD.net.

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