The recent global rise of law and regulation on data protection has elevated the issue to a high level of public scrutiny and industry engagement. As a result, the time is ripe for the establishment of baseline standards within and across jurisdictions for a set of ethical commercial practices in the collection, use and distribution of people’s information.
The advertising and marketing technology industry plays a unique role in these discussions because our businesses rely on accessing consumer data to construct and deliver advertising that is relevant and effective for publishers, advertisers and marketers. Doing that in a way that all consumers can embrace and trust is our responsibility. Today, in the eyes of many consumers and policymakers, we are falling short. What to do?
Data privacy is rightly among the biggest concerns in the digital age but, as DANIEL SEPULVEDA argues from the industry perspective, a regulatory balance is needed between protection and the success of a data-driven economy.
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