Online platforms have gained prominence – as a way of facilitating market interaction, and in terms of competition and other policy concerns. Here I consider the underlying reason for the development of online platforms, the linkage to connectivity and the ongoing policy debate.
But first, what is meant by platforms? I adopt an economic perspective and focus on multisided markets where participants interact directly, facilitated and governed by the platform operator. A medieval marketplace may have operated as a platform, but my focus is online platforms.
BRIAN WILLIAMSON continues our discussion of online platforms by highlighting appropriate policy and regulation that balances benefits and harms.
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