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INTERMEDIA

PLATFORM PARAMETERS

31.10.2019 Share this

By Brian Williamson

Online platforms have gained prominence – as a way of facilitating market interaction, and in terms of competition and other policy concerns. Here I consider the underlying reason for the development of online platforms, the linkage to connectivity and the ongoing policy debate.

But first, what is meant by platforms? I adopt an economic perspective and focus on multisided markets where participants interact directly, facilitated and governed by the platform operator. A medieval marketplace may have operated as a platform, but my focus is online platforms.

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BRIAN WILLIAMSON continues our discussion of online platforms by highlighting appropriate policy and regulation that balances benefits and harms.

Intermedia Issue:
Volume 47, Issue 03
Issue Date:
October 2019
Theme:
Content: innovation, regulation and markets
Brian Williamson Brian Williamson Partner, Communications Chambers

Volume 47, Issue 03 Features
EDITORIAL 31.10.2019 Marc Beishon
LATVIA LIAISON 31.10.2019 Cristina Murroni
ARE THE KIDS ALRIGHT? 31.10.2019 Sonia Livingstone View All
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