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INTERMEDIA

WORLD CUP AND THE NET

11.12.2019
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WORLD CUP AND THE NET

At a recent IIC meeting in London there was an interesting discussion about how major sporting events - in this case, the World (football) Cup - have been the stimulus to innovation in the media. Previous examples of how international sporting events push along the technology and practice of the masss media include High definition TV, 3-D Hi-Fi TV and (at the recent World Cup in Germany) mobile TV.

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Intermedia Issue:
Vol 34 Issue 4 and 5
Issue Date:
December 2006
Theme:
Infrastructure and Spectrum
Region:
Europe

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