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INTERMEDIA

WILLINGNESS TO PAY – THE FUTURE OF SCREEN ENTERTAINMENT

31.05.2022 Share this

By Terry Flew and Sora Park

The rise of video streaming services, or subscription video-on-demand (SVOD), has been transforming television globally. In the US, which has the highest uptake of SVOD, 46% of TV audiences paid for at least one SVOD service
in 2021, and the rate of uptake exceeded 35% in Sweden, Canada, Norway and the UK. Globally, it has been estimated that about 14%, or 1 in 7
global TV viewers now subscribe to at least one
SVOD service.

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In the second of a two-part essay on people’s preparedness to pay for the media they consume, TERRY FLEW and SORA PARK consider video streaming services and the future of screen entertainment in Australia

Intermedia Issue:
Vol 50 Issue 1
Issue Date:
May 2022
Terry Flew (Prof) Terry Flew (Prof) Professor of Digital Communication and Culture, Faculty of Arts and Social Sciences, University of Sydney Sora Park (Dr) Sora Park (Dr) Professorial Research Fellow at the News & media Research Centre, University of Canberra

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