New: Meet our members – see more

INTERMEDIA

WILLINGNESS TO PAY – THE FUTURE OF SCREEN ENTERTAINMENT

31.05.2022
Share this

By Terry Flew and Sora Park

The rise of video streaming services, or subscription video-on-demand (SVOD), has been transforming television globally. In the US, which has the highest uptake of SVOD, 46% of TV audiences paid for at least one SVOD service
in 2021, and the rate of uptake exceeded 35% in Sweden, Canada, Norway and the UK. Globally, it has been estimated that about 14%, or 1 in 7
global TV viewers now subscribe to at least one
SVOD service.

You must be logged in to access this item

In the second of a two-part essay on people’s preparedness to pay for the media they consume, TERRY FLEW and SORA PARK consider video streaming services and the future of screen entertainment in Australia

Intermedia Issue:
Vol 50 Issue 1
Issue Date:
May 2022
Terry Flew (Prof) Terry Flew (Prof) Professor of Digital Communication and Culture, Faculty of Arts and Social Sciences, University of Sydney Sora Park (Dr) Sora Park (Dr) Professorial Research Fellow at the News & media Research Centre, University of Canberra

Vol 50 Issue 1 Features

Chris Chapman, President IIC
ACROSS THE METAVERSE 31.05.2022 Chris Chapman
NEWS FROM AROUND THE GLOBE 31.05.2022
IIC EVENTS: ASIA TMF – ASEAN DIGITAL MASTERPLAN 31.05.2022 Russell Seekins
View All
Back to the top

The IIC is the world's only policy debating platform for the converged communications industry

We give innovators and regulators a forum in which to explore, debate and agree the best policies and regulatory frameworks for widest societal benefit.

Insight: Exchange: Influence

We give members a voice through conferences, symposiums and private meetings, as well as broad exposure of their differing viewpoints through articles, reports and interviews.

The new website will make it easier for you to gather fresh insights, exchange views with others and have a voice in the debate

Take a look Learn more about our updates
Please upgrade your browser

You are seeing this because you are using a browser that is not supported. The International Institute of Communications website is built using modern technology and standards. We recommend upgrading your browser with one of the following to properly view our website:

Windows Mac

Please note that this is not an exhaustive list of browsers. We also do not intend to recommend a particular manufacturer's browser over another's; only to suggest upgrading to a browser version that is compliant with current standards to give you the best and most secure browsing experience.