The rise of video streaming services, or subscription video-on-demand (SVOD), has been transforming television globally. In the US, which has the highest uptake of SVOD, 46% of TV audiences paid for at least one SVOD service
in 2021, and the rate of uptake exceeded 35% in Sweden, Canada, Norway and the UK. Globally, it has been estimated that about 14%, or 1 in 7
global TV viewers now subscribe to at least one
In the second of a two-part essay on people’s preparedness to pay for the media they consume, TERRY FLEW and SORA PARK consider video streaming services and the future of screen entertainment in Australia
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