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Cristina Lee Storm

Cristina Lee Storm

Emerging Media Program Executive Committee Member, Co-Lead AI Working Group, Television Academy

Christina Lee Storm is an award-winning creative producer and executive recognized for her groundbreaking work at the intersection of storytelling and technology spanning television, film, animation, documentaries, virtual reality, augmented reality, and XR.

Founder and CEO of ASHER XR, Ms Storm drives strategic and creative development of emerging technologies for series, film, digital, and multi-platform storytelling. She has been instrumental in implementing advanced production technologies, spearheading virtual production initiatives, and driving innovation in content creation and creativity for studio IP and franchises.

As the Director of Virtual Production at Netflix, Ms Storm played a pivotal role in establishing global virtual production ecosystems, spaces, and stages collaborating with filmmakers and industry partners to drive growth and adoption. She spearheaded virtual production across Netflix’s series, films, unscripted, and ancillary content including upcoming live action series “Avatar: The Last Airbender.”

Previously as Vice President of Business Operations, Strategy, & Emerging Technology at DreamWorks Animation, Ms Storm led the Advanced Creative Technology group, advocating for the future of real-time content creation. She produced three award-winning VR experiences for the “How to Train Your Dragon” franchise, AR projects for “Trolls World Tour” and “Abominable,” and an interactive theme-park “Kung Fu Panda” experience for Universal Studios Beijing.

Ms Storm served as Head of Content & Acquisitions at Positron where she played a key role in strategizing, driving, and acquiring premium cinematic VR content for the company’s platform.

Beyond her creative achievements, Ms Storm helps shape the future of the industry by serving on the Television Academy’s Emerging Media Program Executive Committee and co-leading the AI Working Group. She has served as National Board of Directors for the Producers Guild of America, Board of Governors for the Advanced Imaging Society, and is a Board Member of Wedgwood Circle. Supporting women in STEAM, Christina is a proud Founding Member of DreamWorks Animation’s TECHWomen and is a member of the Visual Effects Society and Women in Animation.

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