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Patrick Barwise

Patrick Barwise

Emeritus professor of management and marketing, London Business School.

Patrick Barwise is emeritus professor of management and marketingat London Business School. This article is based on Patrick Barwise and Leo Watkins, “The evolution of digital dominance: How and why we got to GAFA” (open access: bit.ly/2QygEpZ) in Martin Moore and Damian Tambini, Digital Dominance: The Power of Google, Amazon, Facebook, and Apple (OUP 2018).

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