Kristoffer Rada

Kristoffer Rada

Head of Public Policy (Philippines and Malaysia), ByteDance

Toff Rada is the Head of Public Policy for ByteDance, where he leads corporate engagement with government and external stakeholders in the Philippines and Malaysia. Among the products he represents is the leading short-form mobile video platform TikTok.

Toff has over 15 years of experience as a public affairs executive and media practitioner. Previously, he held leadership roles in industries such as Food & Beverage and Water.

He completed his Bachelor of Arts in Sociology and Juris Doctor both from the University of the Philippines. He has also attended executive education courses in the Lee Kuan Yew School of Public Policy at the National University of Singapore and the Columbia Business School.

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