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12th October 2017

Workshop: Building a Sustainable Advertising Environment in the Digital Age


In April this year, the European Parliament’s Committee on Culture and Education voted to amend the proposal for an updated EU Audiovisual Media Services Directive (AVMS), the aim of which is to balance competitiveness and consumer protection across the European market. As well as covering broadcast content, the proposal looks at online platforms as well. However the amendments have met with mixed responses from stakeholders, especially in the area of commercial communications.

On the morning of October 12th, as part of the IIC Annual Conference programme, the IIC organised a workshop to look at the issues raised when creating a sustainable and responsible advertising policy framework in a digital environment, with a particular emphasis on advertising which targets minors, such as food and drink advertising and gender discrimination.

This was a unique opportunity to share perspectives and insights from industry and policy makers and engage in meaningful exchanges, under the Chatham House Rule.

CPRW Bangkok 2016 Summary Report

The summary report from last year’s meeting at IIC Bangkok which considered the progress made on the 2014 APEC Action Agenda on Advertising Standards and Practice Development, and considered regulatory practice in various jurisdictions can be read here.

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Dorothy Attwood Senior Vice President, Global Public Policy, The Walt Disney Company

Dorothy Attwood was named Senior Vice President of Global Public Policy for The Walt Disney Company in September 2010. She is responsible for the development of Disney’s strategic global public policy initiatives and also manages the company’s privacy legal department across all its business segments.

Prior to joining Disney, Ms Attwood was Senior Vice President for Public Policy and Chief Privacy Officer for AT&T, where she led AT&T’s public policy strategy and enterprise-wide policies governing the privacy of customer information.

Prior to joining AT&T in 2002, Ms Attwood spent six years at the Federal Communications Commission in a variety of senior policy-making positions. She was the Senior Legal Advisor to Chairman William Kennard on all common carrier, enforcement and consumer matters, and served as Chief of the Federal Communications Commission’s Wireline Competition Bureau under both Chairman Kennard and Chairman Michael Powell. She also served as Chief of the Enforcement Division of the Common Carrier Bureau.

Before joining the FCC, Ms Attwood was a partner in the Philadelphia law firm Cozen & O’Conner, specialising in commercial litigation. She clerked for the Honorable Walter K. Stapleton of the Court of Appeals for the Third Circuit.

Ms Attwood received her bachelor’s degree from Brown University, a Master’s Degree from The Wharton School and her JD from the University of Pennsylvania Law School.

Manish Tewari National Spokesperson, Indian National Congress; Former Union Minister for Information and Broadcasting, Government of India

Manish Tewari is a practicing lawyer in the Supreme Court of India. He is a National Spokesperson of the Indian National Congress. He is Secretary of the Foreign Affairs Department of the Indian National Congress (INC). He is the distinguished senior fellow of Atlantic Council, Washington DC, USA.

During 2009 to 2014 Mr Tewari was a Member of the Indian Parliament, and Union Minister of Information & Broadcasting in the Indian government during 2012 to 2014. Mr Tewari was also a Member / Special Invitee to the Cabinet Committee on Economic Affairs, Cabinet Committee on Parliamentary Affairs and Cabinet Committee on Investments; and a member of Empowered Group of Ministers (EGoM) and Group of Ministers dealing with a diverse array of policy issues. He was a Member of the Parliamentary Standing Committees of External Affairs, Law & Justice and Defence. He also served on the Parliamentary Consultative Committees of the Ministries of Defence and Law & Justice.

Mr Tewari has travelled widely both in his professional and personal capacities and has an interest in history, international and strategic affairs.

Shahriar Coupal Director of Advertising Policy and Practice, Advertising Standards Authority, UK

Shahriar Coupal, Director of Advertising Policy and Practice, oversees the organisation’s Regulatory Policy, Copy Advice and Compliance functions. As Director for the Committees of Advertising Practice, Mr Coupal is responsible for the effective running of committee business, which includes updating the UK Advertising Codes and associated guidance. He also oversees the effective running of the various CAP Panels and BCAP’s Advertising Advisory Committee.

Will Gilroy Director of Public Affairs and Communications, the World Federation of Advertisers (WFA)

Will Gilroy joined the WFA in 2002. Today he leads the WFA’s Public Affairs and Communications teams based in Brussels.

Mr Gilroy was previously based in Singapore for four years where he opened the WFA’s first office in Asia-Pacific. He previously held regional responsibilities for both Asia-Pacific and Latin America.

Prior to joining the WFA, Mr Gilroy was a journalist in UK, France and Spain. Clients included ARTE, Channel 4 and The Times, London.

Mr Gilroy is a graduate of Modern Languages from Oxford University.

Thursday 12 October 2017

07:45 Registration and Breakfast
08:00 Introductory Remarks

Dorothy Attwood, Senior Vice President of Global Public Policy, The Walt Disney Company

08:05 Building Trust in a Sustainable Advertising Framework in the Digital Age

The advertisers’ voice/international: Will Gilroy, ‎Director of Public Affairs & Communications, The World Federation of Advertisers (WFA)
Consumer voice: Shahriar Coupal, Director of Advertising Policy and Practice, Advertising Standards Authority Ltd / Committees of Advertising Practice Ltd
The regulator’s view: Manish Tewari, National Spokesperson, Indian National Congress; Former Union Minister for Information and Broadcasting, Government of India

09:10 Close
Download the agenda (PDF)
Event details
12th October 2017
Innovation and Content
Boulevard de Waterloo 38
1000 Bruxelles

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