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The UK’s Competition and Markets Authority report into the online advertising industry has rejected a formal investigation, fearing increased ‘burdens on business’, reports the Financial Times. Instead, the authority proposes a ‘code of conduct’ under which online platforms, particularly Facebook and Google, would be forced to share their ‘click and query’ data with rivals. There would also be restrictions on Google appearing as the default search engine on devices. The code would be overseen by a new digital regulator. The CMA has reserved the option to move to a full market investigation if the government does not act on its recommendations. Advertisers and publishers have expressed ‘dismay’, said the paper.
The authority proposes a ‘code of conduct’ under which online platforms, particularly Facebook and Google, would be forced to share their ‘click and query’ data with rivals
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