The September acquisition by CBS of SignStorey, an operator of TV screens in U.S. supermarkets, may have raised barely a ripple in the wider media world. Within the out-of-home TV sector, however, it was seen - like Thomson's higher-value 2005 purchase of SignStorey's bigger competitor, Premier Retail Networks - as a further confirmation that this medium, which has been around for at least 30 years but has only in the last two or three edged into the mass consciousness, is going mainstream.
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