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INTERMEDIA

OUT-OF-HOME TV

09.12.2019
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OUT-OF-HOME TV

The September acquisition by CBS of SignStorey, an operator of TV screens in U.S. supermarkets, may have raised barely a ripple in the wider media world. Within the out-of-home TV sector, however, it was seen - like Thomson's higher-value 2005 purchase of SignStorey's bigger competitor, Premier Retail Networks - as a further confirmation that this medium, which has been around for at least 30 years but has only in the last two or three edged into the mass consciousness, is going mainstream.

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Intermedia Issue:
Vol 35, Issue 4
Issue Date:
October 2007
Theme:
Infrastructure and Spectrum

Vol 35, Issue 4 Features

INTERMEDIA ESSAY 09.12.2019
PRESENTATION GIVEN TO THE IIC TELECOMMUNICATIONS AND MEDIA FORUM 09.12.2019
AUDIO VISUAL MEDIA 09.12.2019
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