OUT-OF-HOME TV

The September acquisition by CBS of SignStorey, an operator of TV screens in U.S. supermarkets, may have raised barely a ripple in the wider media world. Within the out-of-home TV sector, however, it was seen - like Thomson's higher-value 2005 purchase of SignStorey's bigger competitor, Premier Retail Networks - as a further confirmation that this medium, which has been around for at least 30 years but has only in the last two or three edged into the mass consciousness, is going mainstream.

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Intermedia Issue:: Vol 35, Issue 4
Issue Date:: October 2007
Theme:: Infrastructure and Spectrum: 5G and next generation networks

The IIC is the world's only policy debating platform for the converged communications industry

We give innovators and regulators a forum in which to explore, debate and agree the best policies and regulatory frameworks for widest societal benefit.

Insight: Exchange: Influence

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OUT-OF-HOME TV

OUT-OF-HOME TV

Vol 35, Issue 4 Features

The IIC is the world's only policy debating platform for the converged communications industry