The Asia-Pacific region according to recent esti- mates will be the largest mobile television market with 95 million subscribers by 2011. The techno- logical savvy island state of Singapore currently has 134.2% mobile telephone penetration. Singapore government embraces companies to do experiments and innovations of interactive digital media, like mobile TV, to view Singapore's market as a viable test bed. Between 2007 to 2008, Singapore's three mobile providers (SingTel, StarHub, Ml), plus a broadcaster (MediaCorp), and a new media company (Singapore Digital) recently completed two DVB-H broadcasting mobile TV trialsDownload
Analysing the concentrated experiences in Singapore may offer new policy strategies for other markets
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