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Trademarks are intimately involved in the entertainment industry in terms of product placement but the relationship between trademarks, the products they support and the use of the product in film or TV has caused intriguing problems which frequently strike at the very heart of what trademarks are all about, especially where trademark owners feel that the depiction of the mark – particularly if it is unauthorized – is likely to harm them.
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Trademarks, marking problems in the media
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