Trademarks are intimately involved in the entertainment industry in terms of product placement but the relationship between trademarks, the products they support and the use of the product in film or TV has caused intriguing problems which frequently strike at the very heart of what trademarks are all about, especially where trademark owners feel that the depiction of the mark – particularly if it is unauthorized – is likely to harm them.
DOWNLOAD THE FULL ARTICLE (pdf)
Trademarks, marking problems in the media
We give innovators and regulators a forum in which to explore, debate and agree the best policies and regulatory frameworks for widest societal benefit.
Insight: Exchange: Influence
We give members a voice through conferences, symposiums and private meetings, as well as broad exposure of their differing viewpoints through articles, reports and interviews.
The new website will make it easier for you to gather fresh insights, exchange views with others and have a voice in the debateTake a look Learn more about our updates
You are seeing this because you are using a browser that is not supported. The International Institute of Communications website is built using modern technology and standards. We recommend upgrading your browser with one of the following to properly view our website:Windows
Please note that this is not an exhaustive list of browsers. We also do not intend to recommend a particular manufacturer's browser over another's; only to suggest upgrading to a browser version that is compliant with current standards to give you the best and most secure browsing experience.