PREMIUM RATE SERVICES REGULATION: HOW MUCH, HOW FAR?
PRS cover a wide range of actions, from phone information services, to phone chat services to interaction with a television programmes. This article deals with the interaction with television programmes where viewers are charged by their phone provider to interact or participate. PRS serv- ices, in this context, encourage viewers through the use of on-screen reminders, to call or text a premium rate service; for example competing for an opportunity to appear on Who Wants to be a Millionaire involves a phone call which costs £1.20
DownloadPremium Rate Services (PRS) have become commonplace in today's television programmes, but in recent years as their popularity has increased, they have been the cause of much controversy
- Intermedia Issue:
- Vol 37, Issue 2
- Issue Date:
- July 2009
- Theme:
- Infrastructure and Spectrum: 5G and next generation networks
