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INTERMEDIA

VALUING NEWS: THE AUSTRALIAN NEWSMEDIA BARGAINING CODE

28.06.2021 Share this

By Rob Nicholls

Google and Facebook each rely to different extents on news content in offering their services.1 News businesses rely on Google and Facebook to curate and present access to their services. It is a symbiotic relationship between creator and curator. However, in many jurisdictions, there has been significant concern that the exchange of value between each of the platforms and each of the news media businesses did not reflect the symbiotic nature of the
relationship.

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Rob Nicholls on how competition authorities can address an imbalance in bargaining power between digital platforms and news media businesses to ensure fair remuneration for content.

Intermedia Issue:
Vol 49 Issue 2
Issue Date:
June 2021
Rob Nicholls (Dr) Rob Nicholls (Dr) Senior Lecturer, UNSW Business School and Visiting Professional Fellow, UTS:Law

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